The advances within the technology and pharmaceutical products have resulted in plenty of improvements in the healthcare trade. McLuhan thinks that every one “college students of the media ought to mediate on the ability of this medium of electric light to remodel each construction of time and space and work and society that it penetrates or contacts, he will have the important thing to the type of the ability that is in all media to reshape any lives they contact.
The unfavourable results of those technological developments are being felt in our everyday life. Media Ecology in a Technological Society is admittedly real as a result of it has morphed into the web-newspapers, radio and tv, publishing and the whole bit.
Media ecologists know, usually, what it is they’re taken with—the interactions of communications media, technology, method, and processes with human feeling, thought, value, and habits—they usually know, too, the kinds of questions on these interactions they’re concerned to ask.
Developments in historic times, together with the printing press , the phone , and the Internet , have lessened bodily limitations to communication and allowed people to work together freely on a global scale. Technology empowerment depends on the understanding that the word holds many different meanings to many various individuals.
Moreover, increasingly people get used to the brand new media like Web, laptop computer and cell phone with out go away the previous media like tv, radio and newspaper. It’s well past time to use renewable power to energy our nation. “a medium is a technology within which a tradition grows; that’s to say, it provides kind to a culture‟s politics, social group, and routine methods of thinking”(Postman, 2000).